Purpose before publication
Every article, definition and landing page should answer a useful question or support a real service. Review existing content before creating a new URL.
Skip to contentUseful content.
The detail
01 02 03 Let’s get
Editorial Policy
Useful content.
Clear responsibility.
Our proposed editorial approach for the new Bird website: publish work that helps a reader, connect claims to evidence and keep important information accurate.
Our approach
The detail
makes the difference.
Evidence and expert review
Attribute sources, explain limitations and involve the appropriate specialist. Case-study figures need a defined metric, reporting period and permission to publish.
Review and correction
Review material when facts change. Consolidate overlapping pages, correct errors and keep a record of meaningful revisions.
Your next move
Let’s get
somewhere.
Tell us where you are, where you want to go and what needs to change. We’ll help shape the next step.