Case study
Mackers Total Recycling
Project overview
Mackers Total Recycling are a waste management company in Essex. They have established a great client base over the years in their focus areas of trade. They provide skips to the general public as well as acts as a scrap yard and disposing the waste in an environmentally friendly manner. WordPress; Marketing Suite Web Design; Search Engine Optimisation; Hosting
Project highlights
- 688% Increase in Organic Traffic
- Hundreds of New Keywords on Google
- 58 Keywords on Page 1 of Google
- Revamped Online Presence
The challenge
Mackers Total Recycling were well renowned in the local area however they had no online presences whatsoever. They wanted to target the county for broad terms surrounding their skip hire services and later encompassing all their services.
Our approach
We formulated a strategy in which we would use long tail keywords, which are typically easier to rank for, to start pushing some traffic through to the site. This along with an extensive backlink strategy helped build the site up to the point where they started ranking for really generic terms throughout the whole of Essex. After our design revamp, the website now sports a contemporary aesthetic that maintains a polished and professional vibe.
The results
Mackers Total Recycling now dominate the search engines for all searches related to their services within their target areas.
What our client said
The Bird Marketing Team are excellent, they give spot on customer services and nothing is to much trouble. Makes a change to find a good website Company who who are actually true to their word! Thanks Lewis for breaking everything down for us in layman terms as opposed to the technical jargon that only a IT monkey would understand. Would 100% recommend these guys for all your website needs.
