Case study
Mulberry House School
Project overview
Mulberry House School is a prestigious independent pre‑prep school situated in North London. Celebrated for its nurturing ethos, small class sizes and outstanding academic standards, the school attracts families seeking a first‑class start to their children’s education.
Project highlights
- Modern, visually appealing website that reflects the school’s ethos and values.
- Streamlined user journey, making it simple for parents to find key information and submit enquiries.
- Enhanced online authority thanks to carefully curated education and local backlinks.
- Evident uplift in organic traffic and engagement following launch.
The challenge
- Outdated website design failed to convey the school’s premium positioning and did not render well on mobile devices.
- Limited online presence meant the school struggled to rank for competitive local education keywords.
- Sparse onsite content and a lack of authoritative backlinks hindered search performance and parent engagement.
- Multiple stakeholder requirements—from teaching staff to the admissions team—needed to be balanced within one cohesive digital strategy.
Our approach
To meet the brief, we delivered an integrated programme that combined a complete website overhaul with a targeted SEO campaign.
Website redesign:
- Crafted a fresh, contemporary interface consistent with the school’s branding and values.; Implemented a mobile‑first design, ensuring flawless performance across all devices.
- Streamlined the user journey with clear calls to action and a friction‑free enquiry form, reducing the number of steps from interest to contact.
- Built on a flexible CMS, empowering school staff to publish news, term dates and educational resources with ease.
SEO strategy:
- Conducted exhaustive keyword research, mapping queries used by parents seeking pre‑prep options in London.
- Produced a detailed content mind‑map and editorial calendar focused on curriculum highlights, pastoral care and admissions guidance.
- Executed a strategic link‑building campaign, securing high‑authority placements on education, parenting and local community websites to bolster domain relevance.
- Carried out on‑page optimisation, improving metadata, heading structures and internal linking to maximise crawl efficiency.
The results
The combined website overhaul and SEO campaign have produced clear, measurable gains. Mulberry House School now enjoys markedly higher search visibility, a consistent rise in qualified parent enquiries, and a healthy uptick in pupil registrations, firmly positioning the school for sustained growth.
What our client said
The redesign feels modern and warm, just like the school. Parents can find key info quickly, and enquiries have become more consistent.
