Case study
The Only Way is Granite
Project overview
The Only Way is Granite (EGKW) supplies and fits granite, quartz and marble worktops for kitchens and bathrooms across Essex, Kent and London. It offers samples and finance options to help customers choose, and has built a strong name in the stone worktop trade in Essex. We ran The Only Way is Granite’s SEO from 2021 to early 2025, growing the site town by town across Essex, Kent and London with area pages, material pages and guides, backed by link building, and ran Meta Ads to bring in quote requests. The site still holds those rankings today.
Project highlights
- 673% Increase in Organic Traffic
- 367% Increase in Conversions
- 205 Qualified Leads From Meta Ads
- 35% Below Target Cost per Quote Request (£195 vs £300)
- 85% Increase in Google Top 10 Keywords From June 2021 to March 2025
The challenge
When we took on the SEO in 2021, the site had just 13 keywords in Google’s top 10 results, even though the business fitted worktops across Essex, Kent and London.
People shopping for granite or quartz worktops look for a supplier near them, so the site needed a page for each town it covered. It also needed content for people still choosing a material, from care and cleaning to costs and finance.
Our approach
We grew the site around the places and materials people search for, adding new pages and guides every month, backed by link building.
- Area Pages: Stone worktop pages for towns across Essex, Kent and London, from Chelmsford and Southend to Maidstone, Canterbury and Sevenoaks.
- Material Pages: Granite, quartz and marble worktop pages for Essex, Kent, London and Colchester.
- Guides: Practical guides on caring for quartz, joining worktops, choosing samples, matching cabinets and paying with finance.
- Link Building: Articles on home and property publications such as Property Investor Today and Business Matters.
- Paid Social: Meta Ads campaigns that brought in 205 qualified leads, at £195 per quote request against a £300 target.
- Website Design: We’ve redesigned the site twice, in 2017 and 2019.
The results
- +673% organic traffic
- +367% conversions
- 205 qualified leads from Meta Ads
- £195 per quote request from Meta Ads, 35% under the £300 target
- +85% keywords in Google’s top 10 results (June 2021 to March 2025)
What our client said
Bird have been a pleasure to work with and have exceeded my expectations in terms of the amount of searches we are now visible for on Google! Well done boys keep it up!
