Case study
The Retail Mutual
Project overview
The Retail Mutual provides tailored business cover solutions for independent retailers, offering an alternative to traditional insurance
Project highlights
We modernised The Retail Mutual’s website, aligning it with their brand and enhancing its functionality. Our services included web design, WordPress development, hosting, and support. The redesign improved user experience with updated aesthetics and restructured forms, creating a professional and engaging online presence.
- 189% Increase in Organic Traffic
- 237% Increase in Conversions
- Customer Journey Improved
- Revamped Online Presence
The challenge
The Retail Mutual had an outdated website and wanted this updated to have a modern feel. Many users were half filling out quote forms and dropping off, they wanted this addressed.
Our approach
Working closely within The Retail Mutual’s brand guidelines we not only created a website that conveyed them well as a company but also gave life to their online presence and implemented modern design techniques to give the website some added flair. We also took a look at the forms and re-structured these to be more engaging.
The results
We transformed The Retail Mutual’s online presence with a bold, modern redesign that stays true to their brand identity while feeling distinctly current. The new site blends clean visuals with subtle creative touches to capture attention and convey trust. Alongside the design overhaul, we reimagined their forms for smoother interaction and stronger user engagement, creating a digital experience that feels both effortless and memorable.
What our client said
Bird Marketing was very good at pointing out better ways to do things. When I brought something in, they would suggest why it wouldn’t work out in the best way with valid reasons and recommended better ideas. It was solution focused.
