A/B Testing
Term: A/B Testing<br /> Definition: A/B testing, also known as split testing, is a method used to compare two or more variations of a web page, email,…
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A concise starting point for common search, advertising and website terms. These explanations focus on the meaning and a practical example.
Accelerated Mobile Pages (AMP)
Term: Accelerated Mobile Pages (AMP)<br /> Definition: Accelerated Mobile Pages (AMP) is an open-source web framework designed to optimise and speed up mobile…
Read the definition ↗Ahrefs (Tool)
Term: Ahrefs (Ahrefs SEO Toolset)<br /> Definition: Ahrefs is a comprehensive search engine optimisation (SEO) and digital marketing toolset designed to help…
Read the definition ↗Alt Tag
Term: Alt Tag
Read the definition ↗Average Order Value (AOV)
Term: Average Order Value
Read the definition ↗Backlink
Term: Backlink<br /> Definition: A link from one website to another, acting as a “vote of confidence” for the linked content. Alternative Names: Inbound link,…
Read the definition ↗Bounce Rate (BR)
Term: Bounce Rate (BR) Definition: The percentage of visitors who leave a website after viewing only one page. Alternative Names: Single-page visits, Exit rate
Read the definition ↗Call To Action (CTA)
Term: Call to Action (CTA)<br /> Definition: A call to action (CTA) is a prompt or directive that encourages a user to take a specific action, typically in the…
Read the definition ↗Click Through Rate (CTR)
Term: Click Through Rate (CTR)
Read the definition ↗Content Management System (CMS)
Term: Content Management System (CMS)<br /> Definition: A software application or set of related programmes that enables users to create, manage, and publish…
Read the definition ↗Cost Per Acquisition (CPA)
Term: Cost Per Acquisition (CPA)
Read the definition ↗Cost Per Click (CPC)
Term: Cost Per Click (CPC)
Read the definition ↗Direct Mail (DM)
Term: Direct Mail (DM)<br /> Definition: Direct Mail is a form of marketing that involves sending promotional materials or offers directly to a targeted audience…
Read the definition ↗Domain Name
Term: Domain Name<br /> Definition: A domain name is a unique address used to identify and locate a website on the internet. Alternative Names: Web address, URL,…
Read the definition ↗E-A-T (Expertise, Authoritativeness, Trustworthiness)
Term: E-A-T (Expertise, Authoritativeness, Trustworthiness)<br /> Definition: E-A-T is a set of criteria used by Google to evaluate the quality of content on…
Read the definition ↗Exact Match Domain (EMD)
Term: Exact Match Domain (EMD)<br /> Definition: An Exact Match Domain (EMD) is a domain name that precisely matches the targeted keyword or search query for…
Read the definition ↗Facebook Pixel
Term: Facebook Pixel<br /> Definition: A small piece of code provided by Facebook to track user behaviour on a website and measure the effectiveness of Facebook…
Read the definition ↗Featured Snippet
Term: Featured Snippet<br /> Definition: A Featured Snippet is a concise answer to a user’s query that appears at the top of Google search results, above organic…
Read the definition ↗Google Analytics (GA)
Term: Google Analytics (GA)
Read the definition ↗Google Search Console (GSC)
Term: Google Search Console (GSC)<br /> Definition: A free web service offered by Google that helps website owners monitor, maintain, and troubleshoot their…
Read the definition ↗Google Tag Manager (GTM)
Term: Google Tag Manager (GTM)<br /> Definition: Google Tag Manager is a free tool provided by Google that allows digital agencies and marketers to manage and…
Read the definition ↗Hreflang
Term: Hreflang<br /> Definition: A HTML attribute used to indicate the language and geographical targeting of a webpage. Alternative Names: hreflang tag,…
Read the definition ↗htaccess
Term: .htaccess<br /> Definition: .htaccess is a configuration file used by Apache web servers to control the behaviour of the server in specific directories.…
Read the definition ↗Impression Share (IS)
Term: Impression Share (IS)<br /> Definition: Impression Share (IS) is a metric that shows the percentage of impressions your ads received compared to the total…
Read the definition ↗Indexing
Term: Indexing<br /> Definition: The process by which search engines collect, parse, and store webpages in their database to facilitate fast and accurate…
Read the definition ↗JavaScript
Term: JavaScript<br /> Definition: JavaScript is a high-level, dynamic, and interpreted programming language used primarily for web development to enhance user…
Read the definition ↗Keyword Research
Term: Keyword Research<br /> Definition: Keyword research is the process of identifying and analysing words and phrases that people use in search engines, with…
Read the definition ↗Knowledge Graph
Term: Knowledge Graph<br /> Definition: A Knowledge Graph is a visual representation of a collection of interconnected entities and their relationships, used to…
Read the definition ↗Knowledge Panel
Term: Knowledge Panel<br /> Definition: A Knowledge Panel is a box displayed by Google on the search engine results page (SERP) that provides high-level…
Read the definition ↗Landing Page
Term: Landing Page
Read the definition ↗Latent Semantic Indexing (LSI)
Term: Latent Semantic Indexing (LSI)<br /> Definition: Latent Semantic Indexing (LSI) is a mathematical method used to identify patterns in large sets of…
Read the definition ↗Link Building
Term: Link Building<br /> Definition: Link building is the process of acquiring hyperlinks from other websites to your own, with the aim of improving search…
Read the definition ↗Link Juice
Term: Link Juice
Read the definition ↗Long-Tail Keywords
Term: Long-Tail Keywords
Read the definition ↗LTV or Lifetime Value
Term: LTV or Lifetime Value
Read the definition ↗Meta Description
Term: Meta Description
Read the definition ↗Metatag
Term: Metatag
Read the definition ↗Mindmap
Term: Mindmap
Read the definition ↗Mobile First Indexing
Term: Mobile First Indexing
Read the definition ↗Mobile Optimisation
Term: Mobile Optimisation
Read the definition ↗Mobile-Friendly Website
Term: Mobile-Friendly Website
Read the definition ↗Moz
Term: Moz
Read the definition ↗Negative Keywords
Term: Negative Keywords<br /> Definition: Negative keywords are terms or phrases that prevent your advertisements from being triggered by specific search queries…
Read the definition ↗Nofollow
Term: Nofollow
Read the definition ↗Off-Page Optimisation
Term: Off-Page Optimisation
Read the definition ↗On-Page Optimisation
Term: On-Page Optimisation
Read the definition ↗Organic Traffic
Term: Organic Traffic<br /> Definition: Organic traffic refers to visitors that land on your website as a result of unpaid – or organic – search results.…
Read the definition ↗Outreach
Term: Outreach
Read the definition ↗Page Speed
Term: Page Speed
Read the definition ↗PageRank
Term: PageRank
Read the definition ↗Pay Per Click (PPC)
Term: Pay Per Click
Read the definition ↗Quality Score
Term: Quality Score
Read the definition ↗RankBrain
Term: RankBrain
Read the definition ↗Reciprocal Link
Term: Reciprocal Link
Read the definition ↗Return on Ad Spend (ROAS)
Term: Return on Ad Spend (ROAS)<br /> Definition: Return on Ad Spend (ROAS) is a metric used to evaluate the effectiveness of a digital advertising campaign by…
Read the definition ↗Return on Investment (ROI)
Term: Return on Investment (ROI)<br /> Definition: ROI is the measure of the profitability of an investment, expressed as a percentage of the original cost.…
Read the definition ↗Rich Results
Term: Rich Results
Read the definition ↗Rich Snippets
Term: Rich Snippets
Read the definition ↗robots.txt
Term: robots.txt
Read the definition ↗Schema Markup
Term: Schema Markup
Read the definition ↗Search Engine Marketing (SEM)
Term: Search Engine Marketing (SEM)
Read the definition ↗Search Engine Optimisation (SEO)
Term: Search Engine Optimisation (SEO)
Read the definition ↗Search Engine Results Page (SERP)
Term: Search Engine Results Page (SERP)
Read the definition ↗Search Intent
Term: Search Intent<br /> Definition: Search Intent, often referred to as ‘User Intent’, is the main goal or purpose a user has in mind when typing a query into…
Read the definition ↗SEMrush
Term: SEMrush<br /> Definition: SEMrush is a comprehensive suite of digital marketing tools designed to provide data and insights for SEO, paid search, social…
Read the definition ↗SEO Audit
Term: SEO Audit<br /> Definition: An SEO Audit is a process of analysing a website to identify how well it is performing in terms of search engine optimisation…
Read the definition ↗Site Map
Term: Site Map<br /> Definition: A Site Map is a model of a website’s content designed to help both users and search engines navigate the site. Alternative…
Read the definition ↗Site Speed
Term: Site Speed Definition: Site Speed refers to the length of time it takes for a webpage to load all of its content. Alternative Names: Page Speed, Website…
Read the definition ↗Social Media Marketing (SMM)
Term: Social Media Marketing (SMM)<br /> Definition: Social Media Marketing (SMM) relates to the use of social media platforms to connect with an audience, build…
Read the definition ↗Social Media Optimisation (SMO)
Term: Social Media Optimisation (SMO)<br /> Definition: Social Media Optimisation (SMO) refers to the use of a number of strategies and best practices to…
Read the definition ↗SSL Certificate
Term: SSL Certificate<br /> Definition: An SSL (Secure Sockets Layer) Certificate is a digital certificate that authenticates the identity of a website and…
Read the definition ↗Structured Data
Term: Structured Data<br /> Definition: Structured Data refers to any data that is organised and formatted in a way that’s easily understandable by search engine…
Read the definition ↗Technical SEO
Term: Technical SEO<br /> Definition: Technical SEO refers to the process of optimising a website’s technical aspects to improve its visibility in search engine…
Read the definition ↗Title Tag
Term: Title Tag<br /> Definition: A title tag is an HTML element that defines the title of a web page, typically displayed in search engine results pages (SERPs)…
Read the definition ↗Total Order Value (TOV)
Term: Total Order Value (TOV)
Read the definition ↗User Experience (UX)
Term: User Experience (UX)
Read the definition ↗User Interface (UI)
Term: User Interface (UI)
Read the definition ↗User-Generated Content (UGC)
Term: User-Generated Content (UGC)
Read the definition ↗UTM
Term: Urchin Tracking Module (UTM)
Read the definition ↗Voice Search Optimisation
Term: Voice Search Optimisation
Read the definition ↗White Hat SEO
Term: White Hat SEO
Read the definition ↗Word of Mouth (WOM)
Term: Word of Mouth (WOM)
Read the definition ↗XML Sitemap
Term: XML Sitemap
Read the definition ↗Yelp
Term: Yelp
Read the definition ↗Yoast
Term: Yoast
Read the definition ↗Z-Index
Term: Z-Index
Read the definition ↗Zero Moment of Truth (ZMOT)
Term: Zero Moment of Truth (ZMOT)
Read the definition ↗Your next move
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