PPC budget planner

Explore how budget, average click cost and conversion rate affect your campaign.

Budget (£)Average CPC (£)Conversion rate (%)

1,500 clicks · 45 conversions · £66.67 per conversion

Clicks = budget ÷ CPC. Conversions = clicks × conversion rate. Cost per conversion = CPC ÷ conversion rate. This is a scenario, not a forecast. Assumes constant CPC and conversion rate; a conversion is not necessarily a qualified lead.